The Wired Jester

Entries categorized as ‘TV’

Most definitely not a 40 degree day

July 20, 2007 · No Comments

Stringer Bell

Do you know who this man is? If not, you are in for a treat… This is Stringer Bell, one of the many brilliant characters from a fantastic TV show called The Wire. It is to cop shows what Charles Dickens is to books about orphans. Smart, brutal, compelling and just true, true in that way only fiction can be.

You absolutely have to see it.

And now you can, because The Guardian is going to be streaming episode 1 of the first series for free from tomorrow, at www.guardian.co.uk/thewire. At first I just popped this into my delicious stream, but now that I think about it, there’s something quite interesting here. After all, why is the Guardian doing this? Why not Channel 4, or even HBO, the program’s producers?

For starters, the Guardian is going great guns for the web, with lots of blogging and video and audio. Secondly, perhaps it’s a sign they are embracing their role as a filter. In the past, newspapers and other forms of mainstream media effectively created the news and the news agenda; with the proliferation of information on the web, the most successful sites are filters such as blogs and digg, places that have a certain outlook and area of interest, and that then flag up interesting, relevant items. Promoting the Wire perhaps shows the Guardian embracing its power as a filter as much as an originator of news. It is also, of course, a way of ‘hosting the conversation’ - because while it’s great to read positive reviews of TV shows (and music and movies etc), it’s better to then be able to connect directly to that media.

Regardless of the reason behind it, it’s a good move. The Wire richly deserves a wider audience. Oh, and if you want to see what the post title refers to, here is Stringer in action - it’s from series 3, but doesn’t give away any pieces of the plot in series 1. Plenty of swearing, though, so be warned.

Categories: TV

Joost invites all gone - I wonder why?

April 16, 2007 · No Comments

The post title says it all - took a little over 24 hours, but my latest Joost invites are now all gone. The lucky recipients were:

* McGuyver
* Tony Jones of Compelling Content
* Alan Hussey
* Perry Taylor

When Joost next dole out some more invites, I’ll put a post up, same as before, so stay tuned.

I learned two things from this experiment:

1. Joost has phenomenal brand power; people are hugely interested in it, which is hardly surprising given the track record of the company’s founders. It’s interesting that it’s these previous projects and the rigmarole of the invites process which are being used to generate momentum/PR for Joost; it’s a start contrast to the way TV networks normally sell themselves, which is of course, on the basis of their content.

The main reason for this is that, as everyone who has received an invite from me finds out about 15 minutes after loading Joost up, there really isn’t a lot of content on there - certainly not that’s any good. Only the White Stripes and QOTSA interviews from Canadian TV have really held my interest.

I don’t think this is the only reason Joost is opting for a drip-drip-drip of info and invites; PR wise, the most successful company in the world right now is Apple, a company which generates huge media interest by opting for secrecy. It does make you wonder if Wired’s current cover story, ‘Get Naked And Rule the World‘ is a little off target. Given Apple and Joost’s approach, and of course the secrecy notoriously favoured by Google, do you really believe the following, from the article’s intro, is true?

“Smart companies are sharing secrets with rivals, blogging about
products in their pipeline, even admitting to their failures. The name
of this new game is RADICAL TRANSPARENCY, and it’s sweeping boardrooms
across the nation.”

2. The second fact I learned is that Google blog search is fantastic; I had comments responding to my post within 30 minutes - and I think, from the stats, that pretty much everyone found the post via Google (or via an existing bookmark) - not Technorati. Something for Technorati to be very worried about, I think.

Categories: TV · Tech · Web

Joost Invites

April 13, 2007 · 13 Comments

Joost™

As I am a well connected mover-n-shaker in the world of technology put my e-mail address into the Joost site early on, I have some Joost Beta invites going spare. E-mail me / leave a comment if you fancy one and giving the service a go.

UPDATE / 16th April. Invites all gone.

Categories: TV · Tech · Web